Due to the fast growth of social
media, consumers are bare to a barrage of Tweets, "Likes," texts and
messages on the Web and on their mobile plans. With the need to read or view metaphors
in seconds -- as well as on smaller screens -- graphic design plays an
increasingly important role not only in building brand consciousness and glory
but in simply attracting the "Digital natives" is a term for the
generation born during or after the advent of digital technology. They don't
know anything other than the instantaneous gratification that comes through the
use of digital cameras, computers or smart phones. Due to the overwhelming
array of stimuli that up-and-coming technologies transport to the consumer,
this generation is becoming desensitized, according to the website All Things
CRM. Grabbing their attention takes eye-catching graphic design on both social
media pages and in video. With tweets at 140 characters and text messages often
shorter than that, consumers often respond best to a first impression that
includes an exciting or attention-grabbing graphic image. When a graphic is
used consistently over many social media platforms, customers may view it
several times over, which creates more brand recognition. Since many people are
chart learners, they’ll remember your brand better when they see it visually,
instead of hearing or reading about it, according to graphic designer Jacob Cass.
Your graphic design or logo can play a big role in how your product or service
is perceived by the social media user, according to Cass.
