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Is merely telling your story enough? Is word-of-mouth influential enough to induce a customer to take the plunge? spoken communication can be effective, but if you use any visual based medium at all – a video, poster, magazine ad, letter, business card, brochure (and the list goes on); you are using graphic design as a powerful form of communication. Graphic design is a part of all of our daily lives. From small things like gum wrappers to huge things like billboards to the very clothes you’re wearing. Graphic intend informs, persuades, organizes, stimulates, locates, identifies, attracts notice and provide pleasure. At the back the smallest things in our life lies a designer, deciding how they would like that product or idea to be obtainable to you. Businesses today are utilizing graphic design and designers more and more to help them succeed. In today’s unstable markets, design can be the thing to set you apart from a competitor. Many larger companies have introduced in-house intend departments who become experts at maintaining that brand. Others utilize advertising agencies or freelance designers to create graphics for their message. The huge thing about graphic design is that a well-trained designer can utilize a long list of mediums and techniques to assist convey your message. From paint, photography, and computer generated images (and beyond!); these things are just a few of the ways that designers have been recognized to make great messages. A good graphic designer will be able to collaborate with you to conceptualize ideas for your message. One of the main jobs of a designer is to think.