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Many business owners and graphic designers don’t believe about how important graphic design is for a business. They not remember that the job of design is to make the process easier, and focus on looks to the exclusion of utility. If you’ve ever used a website that wasn’t easy and intuitive in its navigation, or you’ve seen a print ad that gave you a headache, this is probably what happened. Form must never come first out over function, but you have to understand function in order to get a good result. Good graphic design also gives business credibility – something that many small businesses need. However, truly good design doesn’t jump out at you, so people undervalue its value. Businesses don’t hire a graphic designer to work on their image and web presence, and even designers don’t realize their role creating a trustworthy image If you’re not certain about this, take a little time to think. You’ve probably hesitated to buy a product or service because of looks in the past. Poor graphic design looks careless, and can make you wonder if the business is just as careless about quality of service, construction, or other important details. A trained graphic designer has more than just technical skills, something that many business owners don’t realize. Someone with a hard knowledge of graphic design also knows what works for users and what doesn’t work, and when these factors transfer between one situation and another. They know when to use a rule and when to break it in order to best serve the business and its customers and create a seamless brand or interface. The best graphic design is one that no one realizes is there. Many major brands and companies have carefully designed branding, logos and websites, but most of us never notice it at all. This can make business owners forget how important a graphic designer is, but they shouldn’t. Good graphic design can make or break a business.