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Due to the fast growth of social media, consumers are bare to a barrage of Tweets, "Likes," texts and messages on the Web and on their mobile plans. With the need to read or view metaphors in seconds -- as well as on smaller screens -- graphic design plays an increasingly important role not only in building brand consciousness and glory but in simply attracting the "Digital natives" is a term for the generation born during or after the advent of digital technology. They don't know anything other than the instantaneous gratification that comes through the use of digital cameras, computers or smart phones. Due to the overwhelming array of stimuli that up-and-coming technologies transport to the consumer, this generation is becoming desensitized, according to the website All Things CRM. Grabbing their attention takes eye-catching graphic design on both social media pages and in video. With tweets at 140 characters and text messages often shorter than that, consumers often respond best to a first impression that includes an exciting or attention-grabbing graphic image. When a graphic is used consistently over many social media platforms, customers may view it several times over, which creates more brand recognition. Since many people are chart learners, they’ll remember your brand better when they see it visually, instead of hearing or reading about it, according to graphic designer Jacob Cass. Your graphic design or logo can play a big role in how your product or service is perceived by the social media user, according to Cass.